Blog
Essays and field notes.
Long-form posts on growth marketing, generative engine optimization, systems thinking, and AI-first ops.
- Apr 20263 min read
PressConf 2026: thoughts and reflections
Reflections from PressConf 2026: what WordPress leaders are thinking about uncertainty, platform identity, and going AI-first.
- Mar 20268 min read
Setting up Claude Code for marketing success: A 3-step framework
A 3-step framework for getting Claude Code productive on marketing work — MCP integrations, skill design, and a repeatable workflow for content and analytics tasks.
- Jan 20267 min read
The 7 pillars of GEO: A practical framework for AI search visibility (with audit template)
A 7-pillar framework for generative engine optimization (GEO) — covering the changes you need to make so AI search engines like ChatGPT, Perplexity, and Google AI Overviews cite your content.
- Oct 20254 min read
How to build a dashboard in Looker Studio for tracking AI referral traffic in less than 5 minutes
A step-by-step walkthrough for setting up a Looker Studio dashboard that tracks referral traffic from ChatGPT, Claude, Perplexity, and other AI platforms.
- Sep 20258 min read
Organic growth for WordPress companies: A framework for developing scalable content strategies
A practical framework for building a scalable content strategy — covering audience research, topic selection, content formats, and distribution for WordPress companies.
- Sep 20259 min read
How WordPress companies can reduce churn and boost growth: 15 proven strategies
Fifteen practical ways WordPress product companies can reduce subscriber churn — covering ICP segmentation, pricing, onboarding, community, and win-back campaigns.
- Sep 20259 min read
WordPress product marketers must embrace systems thinking: History tells us why
Why linear marketing models are failing WordPress companies in the AI era — and how systems thinking can surface the feedback loops and leverage points that actually move growth.
- Mar 20254 min read
How generative AI is transforming marketing content creation
How teams like IBM, Adobe, and Michaels are using generative AI to produce marketing content at scale — plus what this shift means for the next generation of marketers.