Blog · Tag
Reflections
- Jul 20266 min read
WordPress accomplished its mission. Now it needs a new MTP
WordPress accomplished its original mission, to democratize publishing. Now it needs a new MTP (Massive Transformative Purpose) for the agentic-web era. Here's why, and what it could be.
- May 20267 min read
Most marketers aren't ready for what's coming: notes from Ahrefs Evolve 2026
Reflections from Ahrefs Evolve Singapore 2026: the imagination gap, why most content shouldn't exist anymore, and what the AI adoption curve really looks like from the inside.
- Apr 20263 min read
PressConf 2026: thoughts and reflections
Reflections from PressConf 2026: what WordPress leaders are thinking about uncertainty, platform identity, and going AI-first.