Writing · Working · Building
Systems-driven growth for WordPress and SaaS.
I'm Casey Burridge, Strategic Growth & Operations Manager at GravityKit. I work at the overlap of marketing, WordPress, and AI-first ops.
I bring a practical, data-driven approach to marketing across WordPress and SaaS. My background includes technical consulting in adtech and other open-source ecosystems, and I hold a Master's in Information Systems Management from the University of Salford. I apply systems thinking to marketing problems (feedback loops, leverage points, second-order effects) and build growth engines that behave more like software: instrumented, testable, reproducible.
podcast Rock climbing, life abroad, and building a marketing career remotely
Seriously, BUD? · Sep 2026
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podcast Community, uncertainty, and adaptation in the age of AI
WP Builds podcast · Aug 2026
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podcast Building WordPress apps with natural language
Breakdown podcast · Jul 2026
Listen →- Oct 202610 min read
Letting Claude loose on Spacefast: a first look at Automattic's AI publishing platform
I gave Claude Code the keys to Spacefast, Automattic's new publishing platform for AI agents. In about 15 minutes it turned a two-month-old data study into a live tracker.
- Sep 202612 min read
The SaaSification of WordPress
WordPress product companies are adding hosted services, usage credits and standalone SaaS versions of their plugins. Here's the evidence, and why I think the shift is about outcomes and lock-in.
- Sep 20269 min read
Shopify wrote an AI engineering playbook. Marketers should steal it.
Shopify's AI-first engineering playbook translates almost one to one into an operating manual for an AI-first marketing team. Here are five principles worth stealing.
Head of Marketing
Rebuilding marketing operations as AI-first workflows
Restructured GravityKit's marketing operations around AI-first principles, building Claude-powered agents, MCP integrations, and 30+ reusable skills that cut core task implementation time by over 90%.
Head of Marketing
Scaling organic growth for GravityKit
Built a scalable content engine from zero — keyword strategy, publishing pipeline, structured data, and guest editorials. Organic traffic more than doubled in 18 months.
Work with me
Growth, ops, and AI-first consulting.
I take on a small number of consulting and advisory engagements each year — mostly with WordPress and SaaS companies building content, GEO, and AI-first ops programs.
Learn more →- Growth & content strategy
- SEO & GEO consulting
- AI-first ops builds
- Fractional growth leadership