Writing · Working · Building
Systems-driven growth for WordPress and SaaS.
I'm Casey Burridge, Strategic Growth & Operations Manager at GravityKit. I work at the overlap of marketing, WordPress, and AI-first ops.
I bring a practical, data-driven approach to marketing across WordPress and SaaS. My background includes technical consulting in adtech and other open-source ecosystems, and I hold a Master's in Information Systems Management from the University of Salford. I apply systems thinking to marketing problems (feedback loops, leverage points, second-order effects) and build growth engines that behave more like software: instrumented, testable, reproducible.
- Jun 20267 min read
Reconsidering the WordPress business model: what are plugin licenses actually paying for?
The two pillars of WordPress plugin value, support and updates, are both under pressure from AI. Here's what that means for plugin businesses and where the value is shifting.
- Jun 20266 min read
Turning new product features into short-form videos automatically using AI
When a new product release ships, Claude reads the changelog, identifies video-worthy features, drives a real browser to demo them, and drops the recordings into a branded video template. Here's how the pipeline works.
- May 20267 min read
Most marketers aren't ready for what's coming: notes from Ahrefs Evolve 2026
Reflections from Ahrefs Evolve Singapore 2026: the imagination gap, why most content shouldn't exist anymore, and what the AI adoption curve really looks like from the inside.
- podcast
AI, Gravity Forms, and the future of WordPress
WP Legends Podcast · Jun 2026
Listen → videoWordPress in an AI-first world: Opportunities and realities
WordPress Manila Meetup · Feb 2026
Watch → videoFrom form to full app
Kinsta Talks · Nov 2025
Watch →Work with me
Growth, ops, and AI-first consulting.
I take on a small number of consulting and advisory engagements each year — mostly with WordPress and SaaS companies building content, GEO, and AI-first ops programs.
Learn more →- Growth & content strategy
- SEO & GEO consulting
- AI-first ops builds
- Fractional growth leadership