Portfolio
Selected work.
A selection of case studies spanning AI ops, content strategy, growth marketing, and web.
Head of Marketing
Scaling organic growth for GravityKit
Built a scalable content engine from zero — keyword strategy, publishing pipeline, structured data, and guest editorials. Organic traffic more than doubled in 18 months.
Head of Marketing
Rebuilding marketing operations as AI-first workflows
Restructured GravityKit's marketing operations around AI-first principles, building Claude-powered agents, MCP integrations, and 30+ reusable skills that cut core task implementation time by over 90%.
Head of Marketing
GravityKit.com redesign: content, AI recommender, and analytics
Led content strategy, copywriting, and landing page builds for a full GravityKit.com redesign, plus an AI product recommender and end-to-end analytics implementation. Pricing page transactions up 167%.
Head of Marketing
Compounding subscription retention over two years
Built lifecycle email systems, churn-risk segmentation, and onboarding programs that cut cancellations by 58% and improved cohort retention by 24% across a 2-year transformation.
Head of Marketing
Maximizing Black Friday & Cyber Monday performance
Owned BFCM end-to-end: strategy, deal structuring, email campaigns, landing page optimization, and partner outreach. Revenue up 45% YoY, delivering GravityKit's biggest ever BFCM.
Head of Marketing
Improving customer relationships through multi-format content
Built a customer engagement program from scratch — weekly newsletter, livestreams, product demos, an in-house Academy, and a semi-annual print mailer. Monthly refund rate fell 50%.
Head of Marketing
Recovering revenue with an abandoned cart email campaign
Built a structured cart recovery system using Recapture, with a 6-email sequence over 5 days. Recovered an additional 3% of annual revenue with an 13% recapture rate.