Portfolio
Selected work.
A selection of case studies spanning AI ops, content strategy, growth marketing, and web.
Head of Marketing
Scaling organic growth for GravityKit
Built a scalable content engine from zero — keyword strategy, publishing pipeline, structured data, and guest editorials. Organic traffic more than doubled in 18 months.
Head of Marketing
Rebuilding marketing operations as AI-first workflows
Restructured GravityKit's marketing operations around AI-first principles — building Claude-powered agents, multi-step automation pipelines, and reusable skills that cut core task implementation time by over 90%.
Head of Marketing
GravityKit.com redesign: content, AI recommender, and analytics
Led content strategy, copywriting, and landing page builds for a full GravityKit.com redesign — plus an AI product recommender agent and end-to-end analytics implementation.
Head of Marketing
Maximizing Black Friday & Cyber Monday performance
Owned BFCM end-to-end — strategy, positioning, deal structuring, email campaigns, landing-page optimization, and strategic partnerships. Revenue up 45% YoY during the promo window.
Head of Marketing
Improving customer relationships through multi-format content
Built a customer engagement program from scratch — weekly newsletter, livestreams, product demos, an in-house Academy, and a semi-annual print mailer. Monthly refund rate fell 50%.
Head of Marketing
Developing structured onboarding for WordPress plugin users
Designed a complete onboarding experience — automated email flows, video courses, documentation, and a concise Quick Start Guide. Support load for beginner questions dropped significantly.
Head of Marketing
Recovering revenue with an abandoned cart email campaign
Researched cart abandonment causes, integrated a recovery service, and split-tested multiple email sequences using urgency, social proof, guarantees, and targeted discounts.
Client Success (Avocet)
Custom programmatic ad targeting for a major US airline
Designed and shipped a custom audience-targeting system for a £500k programmatic campaign — geofenced airport data, a Python segmentation script, and 12-hour automation. Hit the client's CPA and earned follow-on budget.