Context
Every eCommerce business loses revenue to abandoned carts. At GravityKit, hundreds of potential sales were slipping through each month. Rather than accept that as a cost of doing business, I built a structured recovery system designed to bring those customers back.
My role
I led the project end-to-end: selecting and integrating the recovery platform, designing the email sequences, and running split tests to optimize performance.
Actions taken
- Integrated Recapture as the cart recovery platform and configured it across GravityKit’s checkout flow.
- Designed a 6-email sequence over 5 days, progressing from a gentle reminder through urgency, social proof, and a final targeted discount.
- Split tested messaging approaches to identify which combination of tactics drove the highest recovery rate.
Results
- Recovered an additional 3% of annual revenue from carts that would otherwise have been lost.
- Achieved an 13% cart recapture rate with consistent performance across the sequence.
- Turned abandoned carts from an accepted loss into a measurable, automated revenue channel.