Context
Like most eCommerce companies, GravityKit experienced significant revenue loss from users abandoning their carts before checkout. Hundreds of potential sales were being lost each month, with reasons ranging from distraction and confusing checkout flows to price resistance and payment failures.
My role
I led the project to research, design, and implement an abandoned cart recovery system, using email automation and A/B testing to recover lost sales and improve conversion rates.
Actions taken
- Researched abandonment causes and integrated a third-party service to email users who left without checking out.
- Wrote and split tested multiple email sequences using tactics like urgency, social proof, guarantees, and targeted discounts.
- Optimized messaging and design based on performance data to maximize conversions.
Results
- Generated $30k in additional revenue and recovered 100+ abandoned carts in the first five months.
- Achieved a 13–14% cart recovery rate, above the industry average.
Cart recovery stats – Recapture.io