CV

CV

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Full-stack growth marketer with 5+ years owning the marketing function end-to-end at a B2B software company, reporting directly to the CEO. Combines strategy and hands-on execution across organic growth, content, SEO, product marketing, lifecycle marketing, AI ops, and paid media. Holds an MSc (Distinction) in Information Systems Management and employs a systems-thinking approach. More technical than most marketers, with working knowledge of APIs, MCPs, and light coding, making me effective at working with engineering teams.

If you want the structured version, download the PDF. If you’d rather just talk, send me an email.

Experience

  1. Mar 2021 – present
    Remote

    Strategic Growth & Operations Manager · GravityKit

    Own the full marketing function end-to-end as the first marketing hire, covering SEO, content, lifecycle, paid, CRO, and AI ops, reporting directly to the CEO.

    • Built the content & SEO engine from zero: 400+ product-led posts, optimized architecture and structured data, doubling organic traffic in 18 months, adding 10+ domain-rating points, and ranking for thousands of high-intent keywords.
    • Rebuilt marketing operations as AI-first workflows: Claude-powered agents, 30+ reusable skills, and MCP integrations across content, SEO, analytics, and reporting, cutting core task implementation time by 90% with zero added headcount.
    • Pioneered the brand's GEO/AEO play: authored a recurring WordPress CMS market-share data study (HTTP Archive) that earned citations, backlinks, and podcast invitations, and built tracking to measure AI-referred traffic (ChatGPT, Claude, AI Overviews) as a distinct channel.
    • Led content and CRO for a full website redesign: rewrote 50+ pages to outcome-first messaging, added 300 structured FAQs, and shipped an AI product recommender, lifting pricing-page transactions 167% and nearly tripling homepage conversion (0.21% to 0.58%).
    • Built lifecycle email, churn-risk segmentation, and onboarding programs that cut subscription cancellations 58% and improved cohort retention 24% over two years.
    • Owned BFCM end-to-end, introducing a new lifetime-deal tier targeting churning subscribers, a 12-email sequence, and partner placements to deliver the biggest-ever event at 45% YoY revenue growth.
    • Co-designed and rolled out a new pricing and packaging strategy with the CEO, lifting average order value 40%.
    • Launched a multi-format customer-engagement program spanning a weekly newsletter (grown 400% to 5,000+ subscribers at a 35%+ open rate), livestreams, an in-house Academy, and a print mailer, cutting monthly refund rate 50%.
    • Built an automated cart-recovery system (6-email sequence via Recapture), recovering an additional 3% of annual revenue at a 13% recapture rate.
  2. Oct 2020 – Mar 2021
    Remote

    Content Marketer · TheHoth

    Planned, wrote, and optimized SEO-focused content for B2B tech clients at a digital agency.

    • Ran structured SEO content programs for multiple B2B tech clients, growing organic traffic and inbound lead volume.
  3. Sep 2018 – Oct 2019
    London, UK

    Technical Consultant · Avocet Systems (Adtech. Acquired by Lumen Research)

    Built and executed programmatic advertising campaigns on a demand-side platform. Ran technical integrations and data analysis for enterprise clients.

    • Delivered $500K+ programmatic campaigns for clients including Expedia and JetBlue, consistently hitting CPA targets.
    • Led third-party data integrations on the SaaS platform: expanded targeting capabilities and audience segmentation.
    • Performed data analysis and quarterly performance reviews to optimize campaign ROI.
    • Designed and deployed custom data dashboards to streamline operations and reporting.

Education

  • MSc Information Systems Management · University of Salford
    May 2024 – Jun 2025 · Salford, UK
    Grade: Distinction
    Thesis: Exploring the Role of Systems Thinking in Strategic Decision-Making Among Digital Marketers
    Link: https://doi.org/10.6084/m9.figshare.29513867.v1
  • BSc Biochemistry (incomplete) · University of Cape Town
    Jan 2017 – Jan 2018 · Cape Town, SA

    Left to pursue an opportunity in the tech industry.

Certifications

Skills

  • SEO
  • AEO
  • GEO
  • Content strategy
  • Product marketing
  • Email marketing
  • PPC (Google & Meta ads)
  • CRO
  • Marketing automation
  • AI-first ops
  • GTM
  • Metabase
  • Google Analytics
  • Claude Code
  • ChatGPT Codex
  • Gemini
  • API
  • MCP
  • GitHub
  • Automations
  • WordPress/CMS
  • HTML
  • CSS
  • JavaScript
  • Python

Languages

  • English: native proficiency
  • Chinese (Mandarin): advanced proficiency
  • Afrikaans: intermediate proficiency