CV

CV

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I’ve spent the last several years building growth and operations systems for SaaS and WordPress companies — most recently leading marketing, ops, and AI-first workflows at GravityKit. Before that I consulted on adtech, ran SEO programs for a digital agency, and picked up a Master’s in Information Systems Management along the way.

If you want the structured version, download the PDF. If you’d rather just talk, send me an email.

Experience

  1. Mar 2021 – present
    Remote

    Strategic Growth & Operations Manager · GravityKit

    Lead the company's full digital marketing strategy across SEO, paid ads, content, email automation, and CRO. Report directly to the CEO.

    • Built and implemented a comprehensive content & SEO strategy — doubled organic website traffic.
    • Designed and launched a live product demo showcase, increasing engagement and trial-to-purchase conversions.
    • Managed annual BFCM campaigns — delivered 44% YoY revenue growth.
    • Ran lead-gen campaigns that grew newsletter subscribers by 400%.
    • Implemented abandoned cart recovery — $30K recovered in 5 months and higher checkout completion.
    • Co-led a new pricing strategy with the CEO — AOV up 40%.
    • Grew and managed a biweekly customer newsletter — better retention and repeat purchases.
    • Directed all marketing automations, yearly promotions, and paid ads across Google & Meta.
  2. Oct 2020 – Mar 2021
    Remote

    Content Marketer · TheHoth

    Planned, wrote, and optimized SEO-focused content for B2B tech clients at a digital agency.

    • Increased organic traffic and inbound lead volume for multiple clients through structured SEO programs.
  3. Sep 2018 – Oct 2019
    London, UK

    Technical Consultant · Avocet Systems (acquired by Lumen Research)

    Built and executed programmatic advertising campaigns on a demand-side platform. Ran technical integrations and data analysis for enterprise clients.

    • Delivered $500K+ programmatic campaigns for clients including Expedia and JetBlue, consistently hitting CPA targets.
    • Led third-party data integrations on the SaaS platform — expanded targeting capabilities and audience segmentation.
    • Performed data analysis and quarterly performance reviews to optimize campaign ROI.
    • Designed and deployed custom data dashboards to streamline operations and reporting.

Education

  • MSc Information Systems Management · University of Salford
    May 2024 – Jun 2025 · Salford, UK
    Grade: Distinction
    Thesis: Exploring the Role of Systems Thinking in Strategic Decision-Making Among Digital Marketers
    Link: https://doi.org/10.6084/m9.figshare.29513867.v1
  • BSc Biochemistry (incomplete) · University of Cape Town
    Jan 2017 – Jan 2018 · Cape Town, SA

    Left to pursue an opportunity in the tech industry.

Certifications

Skills

  • SEO (incl. AIO/GEO)
  • Content strategy
  • Email marketing
  • PPC (Google & Meta ads)
  • CRO
  • Marketing automation
  • Metabase
  • Google Analytics
  • AI tools (ChatGPT, Claude Code)
  • Automated workflows & agentic processes
  • WordPress (advanced)
  • HTML, CSS, JavaScript, Python (intermediate)

Languages

  • English — native proficiency
  • Chinese (Mandarin) — advanced proficiency
  • Afrikaans — intermediate proficiency