Consulting
Consulting
I take on a small number of consulting and advisory engagements each year, mostly with WordPress and SaaS companies. My usual engagement is anywhere from a one-off audit to a 6-month fractional stint.
The common thread across everything I do: I like to ship things. I’d rather build one working system than produce a deck about five hypothetical ones. If you’re looking for someone to help you actually move the number, I’m probably the right person to talk to.
Growth & content strategy
For teams that have a product but haven't yet figured out how to make content a reliable growth channel. I help you build the strategy, the pipeline, and the measurement around it.
- Keyword and topic strategy grounded in customer research
- Editorial calendar, briefs, and production workflow
- On-page SEO, structured data, and internal-linking plan
- Distribution and measurement framework
SEO & GEO consulting
Honest audits and practical upgrades for teams who want to show up in Google, ChatGPT, Claude, Perplexity, and AI Overviews — not just traditional search.
- Technical + on-page SEO audit
- Generative engine optimization audit (the 7 pillars)
- Topical authority and content-gap analysis
- Reporting setup for AI referral traffic
AI-first ops builds
Custom Claude Code pipelines, MCP integrations, and AI-first workflows — built for the specific problems your team actually has, not a generic 'AI transformation' deck.
- Custom skills, agents, and automation workflows
- MCP integrations with the tools you already use
- Team training and documentation handoff
- Instrumentation so you can see what the automation is doing
Fractional growth leadership
Longer-term engagements where I step in as the growth/marketing lead — owning strategy, managing the team, and shipping the work alongside you.
- Full-funnel growth strategy
- Team hiring and structure
- Hands-on execution, not just advice
- Monthly exec-level reporting