About

Hey there 👋 I’m Casey Burridge, a growth marketing and operations leader focused on the WordPress and SaaS space. I currently work as the Strategic Growth & Operations Manager at GravityKit.

I bring a practical, data-driven approach to marketing. My background also includes technical consulting in adtech and other open-source ecosystems, giving me a deep understanding of the platforms and systems that power the modern web.

Holding a Master’s degree in Information Systems Management from the University of Salford, I apply systems thinking to marketing problems and believe in a holistic approach to marketing strategy and growth.

What I focus on

My day-to-day spans content strategy, SEO and generative engine optimization (GEO), analytics, and AI-first ops. I’m especially interested in the overlap between marketing and software engineering: designing growth systems that are instrumented, testable, and reproducible rather than ad-hoc.

You’ll find most of what I’m currently thinking about on the blog, a selection of what I’ve shipped in the portfolio, and a running list of appearances on the media page.

Get in touch

The best way to reach me is by email. Whether you’re hiring, collaborating, or just want to compare notes on AI ops and WordPress marketing, I’d love to hear from you.