Context
A website redesign touches everything — messaging, structure, conversion, and measurement. When GravityKit undertook a full rebuild of gravitykit.com, I led the content side of the project while also shipping two additional workstreams: an AI-powered product recommender and a complete analytics setup.
My role
I owned content strategy and copywriting across the entire site, built new landing pages, designed and implemented an AI product recommender agent, and set up a full analytics stack to measure traffic, behavior, and conversion performance post-launch.
Actions taken
- Audited and rewrote copy across the entire gravitykit.com website, shifting messaging from feature-first to outcome-first across all products and pages.
- Built new landing pages targeting high-intent audiences, each structured around a specific use case or customer segment.
- Designed and implemented an AI-powered product recommender agent that answers top-of-funnel questions and guides visitors to the right GravityKit product for their needs.
- Implemented a full analytics setup covering web traffic, user behavior, and key conversion events — giving the team a clear, reliable view of site performance for the first time.
Results
- Improved conversion rates by 50% following the redesign and content overhaul.
- Shipped an AI product recommender that handles purchase-decision questions without requiring human intervention.
- Delivered a fully instrumented analytics setup, enabling data-driven decisions on content, traffic sources, and on-site behavior.
- Established consistent, outcome-focused messaging across all pages and products on gravitykit.com.