Context
When I joined GravityKit as their first marketing hire, the brand had minimal organic visibility. Rankings were limited to narrow, product-specific use cases, with significant untapped potential to target broader industry topics. The site’s architecture, product pages, structured data, and blog were largely unoptimized.
My role
I was tasked with building a complete Content & SEO strategy to drive sustained organic growth, generate consistent leads, and better serve existing customers.
Actions taken
- Designed and implemented a scalable content publishing pipeline and workflow.
- Managed freelance writers to expand production capacity.
- Published 300+ unique, product-led blog posts aligned with customer needs and search intent.
- Optimized site architecture, internal linking, and structured data for search engines.
- Built targeted landing pages for high-value customer segments.
- Developed lead magnets to capture and nurture inbound interest.
- Partnered with top industry publications to publish guest editorials that boosted brand authority.
Results
- 100%+ increase in organic traffic
- Achieved rankings for thousands of relevant, high-intent keywords.
- Earned hundreds of new backlinks from authoritative industry sites.
- Increased domain rating by 10+ points, boosting overall search authority.
