Blog · Tag
Marketing
- Aug 20269 min read
Advertising on ChatGPT: what we learned from an early field test
A three-week test of OpenAI's ChatGPT ads beta for a B2B WordPress product: how the platform works, what it costs, the results we measured, and who it's actually for.
- Jun 20268 min read
Does anyone actually have an llms.txt? I checked millions of websites
I ran the HTTP Archive's BigQuery dataset to measure real-world llms.txt adoption across millions of sites. Here's what the data actually shows: who has it, who doesn't, and where it's heading.
- May 20266 min read
How to audit your WordPress site for AI agent readiness
Google published a checklist for building agent-friendly websites. I used AI tools to audit a real WordPress site against every requirement. Here's the framework, the results, and how to run the same audit yourself.
- Mar 20268 min read
Setting up Claude Code for marketing success: A 3-step framework
A 3-step framework for getting Claude Code productive on marketing work — MCP integrations, skill design, and a repeatable workflow for content and analytics tasks.
- Jan 20267 min read
The 7 pillars of GEO: A practical framework for AI search visibility (with audit template)
A 7-pillar framework for generative engine optimization (GEO) — covering the changes you need to make so AI search engines like ChatGPT, Perplexity, and Google AI Overviews cite your content.
- Oct 20254 min read
How to build a dashboard in Looker Studio for tracking AI referral traffic in less than 5 minutes
A step-by-step walkthrough for setting up a Looker Studio dashboard that tracks referral traffic from ChatGPT, Claude, Perplexity, and other AI platforms.
- Sep 20258 min read
Organic growth for WordPress companies: A framework for developing scalable content strategies
A practical framework for building a scalable content strategy — covering audience research, topic selection, content formats, and distribution for WordPress companies.
- Sep 20259 min read
How WordPress companies can reduce churn and boost growth: 15 proven strategies
Fifteen practical ways WordPress product companies can reduce subscriber churn — covering ICP segmentation, pricing, onboarding, community, and win-back campaigns.