Portfolio · Tag
eCommerce
Head of Marketing
Maximizing Black Friday & Cyber Monday performance
Owned BFCM end-to-end — strategy, positioning, deal structuring, email campaigns, landing-page optimization, and strategic partnerships. Revenue up 45% YoY during the promo window.
Head of Marketing
Recovering revenue with an abandoned cart email campaign
Researched cart abandonment causes, integrated a recovery service, and split-tested multiple email sequences using urgency, social proof, guarantees, and targeted discounts.