Portfolio · Tag
eCommerce
Head of Marketing
Maximizing Black Friday & Cyber Monday performance
Owned BFCM end-to-end: strategy, deal structuring, email campaigns, landing page optimization, and partner outreach. Revenue up 45% YoY, delivering GravityKit's biggest ever BFCM.
Head of Marketing
Recovering revenue with an abandoned cart email campaign
Built a structured cart recovery system using Recapture, with a 6-email sequence over 5 days. Recovered an additional 3% of annual revenue with an 13% recapture rate.