Portfolio · Tag

Retention

2 case studies

Head of Marketing

2025

Compounding subscription retention over two years

Built lifecycle email systems, churn-risk segmentation, and onboarding programs that cut cancellations by 58% and improved cohort retention by 24% across a 2-year transformation.

  • Lifecycle
  • Email
  • Retention
−58%Subscription cancellations

Head of Marketing

2024

Improving customer relationships through multi-format content

Built a customer engagement program from scratch — weekly newsletter, livestreams, product demos, an in-house Academy, and a semi-annual print mailer. Monthly refund rate fell 50%.

  • Content
  • Retention
−50%Monthly refund rate