Portfolio · Tag
Head of Marketing
Compounding subscription retention over two years
Built lifecycle email systems, churn-risk segmentation, and onboarding programs that cut cancellations by 58% and improved cohort retention by 24% across a 2-year transformation.
Head of Marketing
Recovering revenue with an abandoned cart email campaign
Built a structured cart recovery system using Recapture, with a 6-email sequence over 5 days. Recovered an additional 3% of annual revenue with an 13% recapture rate.