Portfolio · Tag

Content

2 case studies

Head of Marketing

2025

GravityKit.com redesign: content, AI recommender, and analytics

Led content strategy, copywriting, and landing page builds for a full GravityKit.com redesign, plus an AI product recommender and end-to-end analytics implementation. Pricing page transactions up 167%.

  • Content
  • AI ops
+167%Pricing page transactions

Head of Marketing

2024

Improving customer relationships through multi-format content

Built a customer engagement program from scratch — weekly newsletter, livestreams, product demos, an in-house Academy, and a semi-annual print mailer. Monthly refund rate fell 50%.

  • Content
  • Retention
−50%Monthly refund rate