Casey Burridge

Casey

About

Hey there 👋 My name is Casey Burridge. I’m a full-stack marketer working in the tech industry.

I bring a practical, data-driven approach to marketing. My background also includes technical consulting in adtech and open-source ecosystems like WordPress, giving me a deep understanding of the platforms and systems that power the modern web.

Holding a Master’s degree in Information Systems Management from Salford Business School, I apply systems thinking to marketing problems and believe in a holistic approach to marketing strategy and organic growth.

Education

The University of Salford (May 2025)
Master of Science (MSc) in Information Systems Management

Grade: Distinction
Thesis: Exploring the Role of Systems Thinking in Strategic Decision-Making Among Digital Marketers. Available at: https://doi.org/10.6084/m9.figshare.29513867.v1.

The University of Cape Town (Jan 2019)
Bachelor of Science (BSc) in Biochemistry (Incomplete)

Grade: Dean’s Merit List
I completed one full year and then left to pursue an opportunity in the tech industry.

Experience

  • GravityKit: Marketing Coordinator (March 2021 – Present)
  • TheHoth: Content Marketer (Oct 2020 – Mar 2021)
  • Avocet Systems (Ac. Lumen Research): Technical Consultant (Sep 2018 – Oct 2019)
  • Freelancer specialising in web design & SEO (Jan 2018 – Jan 2019)
  • NIT Beijing: English Language Teacher (Aug 2014 – Aug 2016)

Skills

  • Technical: Advanced proficiency in WordPress; Basic proficiency in HTML, CSS, JS, and Python. 
  • Marketing: Highly proficient in SEO (incl. GEO / AEO / AIO), content engineering, content strategy, email marketing, PPC advertising (incl. Google and Meta ads), CRO, AI integration and automation.

Useful links

>> View My Full Resume / CV

>> View My LinkedIn Profile

Content & Appearances

A small selection of my recent articles and podcast appearances.