Casey Burridge — Strategic Growth & Operations Manager at GravityKit. Full-stack marketer working at the overlap of WordPress, SaaS, and AI-first ops.https://caseyrb.com/en-ushttps://caseyrb.com/blog/pressconf-2026-reflections/https://caseyrb.com/blog/pressconf-2026-reflections/Reflections from PressConf 2026: what WordPress leaders are thinking about uncertainty, platform identity, and going AI-first.Sat, 18 Apr 2026 00:00:00 GMTReflectionshttps://caseyrb.com/blog/claude-code-for-marketing-success/https://caseyrb.com/blog/claude-code-for-marketing-success/A 3-step framework for getting Claude Code productive on marketing work — MCP integrations, skill design, and a repeatable workflow for content and analytics tasks.Mon, 16 Mar 2026 00:00:00 GMTMarketinghttps://caseyrb.com/blog/the-7-pillars-of-geo/https://caseyrb.com/blog/the-7-pillars-of-geo/A 7-pillar framework for generative engine optimization (GEO) — covering the changes you need to make so AI search engines like ChatGPT, Perplexity, and Google AI Overviews cite your content.Fri, 16 Jan 2026 00:00:00 GMTMarketinghttps://caseyrb.com/blog/tracking-ai-referral-traffic/https://caseyrb.com/blog/tracking-ai-referral-traffic/A step-by-step walkthrough for setting up a Looker Studio dashboard that tracks referral traffic from ChatGPT, Claude, Perplexity, and other AI platforms.Sun, 05 Oct 2025 00:00:00 GMTMarketinghttps://caseyrb.com/blog/creating-a-content-strategy/https://caseyrb.com/blog/creating-a-content-strategy/A practical framework for building a scalable content strategy — covering audience research, topic selection, content formats, and distribution for WordPress companies.Sun, 28 Sep 2025 00:00:00 GMTMarketinghttps://caseyrb.com/blog/reducing-subscriber-churn-for-wordpress-companies/https://caseyrb.com/blog/reducing-subscriber-churn-for-wordpress-companies/Fifteen practical ways WordPress product companies can reduce subscriber churn — covering ICP segmentation, pricing, onboarding, community, and win-back campaigns.Mon, 22 Sep 2025 00:00:00 GMTMarketinghttps://caseyrb.com/blog/systems-thinking-wordpress-marketing/https://caseyrb.com/blog/systems-thinking-wordpress-marketing/Why linear marketing models are failing WordPress companies in the AI era — and how systems thinking can surface the feedback loops and leverage points that actually move growth.Sun, 14 Sep 2025 00:00:00 GMTDigital Transformationhttps://caseyrb.com/blog/gen-ai-marketing/https://caseyrb.com/blog/gen-ai-marketing/How teams like IBM, Adobe, and Michaels are using generative AI to produce marketing content at scale — plus what this shift means for the next generation of marketers.Thu, 20 Mar 2025 00:00:00 GMTDigital Transformation