# Casey Burridge

> Casey Burridge, Strategic Growth & Operations Manager at GravityKit. Full-stack marketer working at the overlap of WordPress, SaaS, and AI-first ops.

This file is a curated index of the site for large language models and AI agents. Raw Markdown for each blog post is available by appending `.md` to its URL (e.g. `/blog/the-7-pillars-of-geo.md`).

## Key pages

- [About](https://caseyrb.com/about): Background, what I do, and how I work.
- [Portfolio](https://caseyrb.com/portfolio): Case studies with measurable outcomes.
- [CV](https://caseyrb.com/cv): Work history, skills, and education.
- [Media](https://caseyrb.com/media): Podcast appearances, articles, and videos.
- [Consulting](https://caseyrb.com/consulting): Fractional and advisory services.
- [Contact](https://caseyrb.com/contact): How to reach me.

## Blog posts

- [AI ate the mid-funnel, attribution went dark, and your buyers trust it too much. Here's what you can do about it](https://caseyrb.com/blog/ai-ate-the-mid-funnel): Gartner's new buyer research shows AI has taken over the middle of the purchase journey. Here's what that breaks for marketers, and what you can still do about it.
- [1 in 6 new WordPress plugins is now an AI plugin](https://caseyrb.com/blog/ai-plugins-on-wordpress-org): I counted every plugin on WordPress.org (all 68,651 of them) to measure the AI wave: over 3,000 AI plugins, a share that has doubled in two years, and a trend line that eventually hits 100%.
- [AI agents need a memory. WordPress might be the place to keep it](https://caseyrb.com/blog/giving-ai-a-memory-on-wordpress): A half-hour experiment turning a WordPress site into a memory that AI agents can read and write, and why it hints at WordPress becoming an operating system for the agentic web.
- [WordPress accomplished its mission. Now it needs a new MTP](https://caseyrb.com/blog/wordpress-needs-a-new-mtp): WordPress accomplished its original mission, to democratize publishing. Now it needs a new MTP (Massive Transformative Purpose) for the agentic-web era. Here's why, and what it could be.
- [Does anyone actually have an llms.txt? I checked millions of websites](https://caseyrb.com/blog/state-of-llms-txt-adoption): I ran the HTTP Archive's BigQuery dataset to measure real-world llms.txt adoption across millions of sites. Here's what the data actually shows: who has it, who doesn't, and where it's heading.
- [Reconsidering the WordPress business model: what are plugin licenses actually paying for?](https://caseyrb.com/blog/what-are-wordpress-plugin-licenses-paying-for): The two pillars of WordPress plugin value, support and updates, are both under pressure from AI. Here's what that means for plugin businesses and where the value is shifting.
- [Turning new product features into short-form videos automatically using AI](https://caseyrb.com/blog/automating-short-form-video-with-ai): When a new product release ships, Claude reads the changelog, identifies video-worthy features, drives a real browser to demo them, and drops the recordings into a branded video template. Here's how the pipeline works.
- [Most marketers aren't ready for what's coming: notes from Ahrefs Evolve 2026](https://caseyrb.com/blog/ahrefs-evolve-singapore-2026): Reflections from Ahrefs Evolve Singapore 2026: the imagination gap, why most content shouldn't exist anymore, and what the AI adoption curve really looks like from the inside.
- [How to audit your WordPress site for AI agent readiness](https://caseyrb.com/blog/auditing-your-site-for-ai-agent-readiness): Google published a checklist for building agent-friendly websites. I used AI tools to audit a real WordPress site against every requirement. Here's the framework, the results, and how to run the same audit yourself.
- [How I built an autonomous marketing team with AI agents](https://caseyrb.com/blog/how-i-built-an-autonomous-marketing-team): How I built a three-agent autonomous marketing system at GravityKit using Claude Code, and why you don't need to be a developer to do it.
- [PressConf 2026: thoughts and reflections](https://caseyrb.com/blog/pressconf-2026-reflections): Reflections from PressConf 2026: what WordPress leaders are thinking about uncertainty, platform identity, and going AI-first.
- [Setting up Claude Code for marketing success: A 3-step framework](https://caseyrb.com/blog/claude-code-for-marketing-success): A 3-step framework for getting Claude Code productive on marketing work — MCP integrations, skill design, and a repeatable workflow for content and analytics tasks.
- [The 7 pillars of GEO: A practical framework for AI search visibility (with audit template)](https://caseyrb.com/blog/the-7-pillars-of-geo): A 7-pillar framework for generative engine optimization (GEO) — covering the changes you need to make so AI search engines like ChatGPT, Perplexity, and Google AI Overviews cite your content.
- [How to build a dashboard in Looker Studio for tracking AI referral traffic in less than 5 minutes](https://caseyrb.com/blog/tracking-ai-referral-traffic): A step-by-step walkthrough for setting up a Looker Studio dashboard that tracks referral traffic from ChatGPT, Claude, Perplexity, and other AI platforms.
- [Organic growth for WordPress companies: A framework for developing scalable content strategies](https://caseyrb.com/blog/creating-a-content-strategy): A practical framework for building a scalable content strategy — covering audience research, topic selection, content formats, and distribution for WordPress companies.
- [How WordPress companies can reduce churn and boost growth: 15 proven strategies](https://caseyrb.com/blog/reducing-subscriber-churn-for-wordpress-companies): Fifteen practical ways WordPress product companies can reduce subscriber churn — covering ICP segmentation, pricing, onboarding, community, and win-back campaigns.
- [WordPress product marketers must embrace systems thinking: History tells us why](https://caseyrb.com/blog/systems-thinking-wordpress-marketing): Why linear marketing models are failing WordPress companies in the AI era — and how systems thinking can surface the feedback loops and leverage points that actually move growth.
- [How generative AI is transforming marketing content creation](https://caseyrb.com/blog/gen-ai-marketing): How teams like IBM, Adobe, and Michaels are using generative AI to produce marketing content at scale — plus what this shift means for the next generation of marketers.

## Portfolio case studies

- [Rebuilding marketing operations as AI-first workflows](https://caseyrb.com/portfolio/gravitykit-ai-workflow): Restructured GravityKit's marketing operations around AI-first principles, building Claude-powered agents, MCP integrations, and 30+ reusable skills that cut core task implementation time by over 90%.
- [GravityKit.com redesign: content, AI recommender, and analytics](https://caseyrb.com/portfolio/gravitykit-website-redesign): Led content strategy, copywriting, and landing page builds for a full GravityKit.com redesign, plus an AI product recommender and end-to-end analytics implementation. Pricing page transactions up 167%.
- [Compounding subscription retention over two years](https://caseyrb.com/portfolio/gravitykit-subscription-retention): Built lifecycle email systems, churn-risk segmentation, and onboarding programs that cut cancellations by 58% and improved cohort retention by 24% across a 2-year transformation.
- [Scaling organic growth for GravityKit](https://caseyrb.com/portfolio/gravitykit-organic-growth): Built a scalable content engine from zero — keyword strategy, publishing pipeline, structured data, and guest editorials. Organic traffic more than doubled in 18 months.
- [Maximizing Black Friday & Cyber Monday performance](https://caseyrb.com/portfolio/gravitykit-bfcm): Owned BFCM end-to-end: strategy, deal structuring, email campaigns, landing page optimization, and partner outreach. Revenue up 45% YoY, delivering GravityKit's biggest ever BFCM.
- [Improving customer relationships through multi-format content](https://caseyrb.com/portfolio/gravitykit-customer-engagement): Built a customer engagement program from scratch — weekly newsletter, livestreams, product demos, an in-house Academy, and a semi-annual print mailer. Monthly refund rate fell 50%.
- [Recovering revenue with an abandoned cart email campaign](https://caseyrb.com/portfolio/gravitykit-abandoned-cart): Built a structured cart recovery system using Recapture, with a 6-email sequence over 5 days. Recovered an additional 3% of annual revenue with an 13% recapture rate.